
At the Frontier of Innovation
In the world today, the development of new products and services is not confined within one organisation or indeed one country. To succeed, businesses must be willing to work with others, to spot and develop ideas. In addition, quality of healthcare and respect to the nature are the fundamental living elements of humankind in earth. Adaptation to the ever changing environment on global scale, our service platform is constantly evolving by introducing new components to forge an innovative business model with as much coverage as possible ranging from medical/scientific advisory, to business and financial management consulting, project management, workforce skills qualifications upgrading, social and community responsibilities.
Technology
Technological advancement has revolutionized the landscape of how we run the business conventionally in all sectors, including healthcare and biomedical industry. Tele-Medicine, Tele-Consulting, eHealth and Mobile Devices have enabled communication and engagement borderlessly cross the nations and continents. In fact, those are the good news to all of us to welcome a better and brighter future.
Health
Sharing the ideas, knowledge and expertise and having sense of social and communuity responsibilities are the core values of our services. We are committed to strive for the best we can to offer the community and achieve the healthy environment for both businesses and individuals to promote the prosperity and longevity. We are also committed to promote a healthy lifestyle and work-life balance initiatives.
Nature
With respect to the nature, we advocate the green energy and eco-system to contribute the effort in tackling the global warming and climate change. We believe that big achievement always starts with small steps. Every business and every individual participate to the efforts will ultimately make a remarkable difference to our planet.
Tapping onto the Mobile Technology
Mobile Technology makes communication much more accessible and faster anywhere in the world. Real-time information can seamlessly flow into the tablet and other mobile devices instantly once the data is available, whether you're at work, at home, or on a overseas business trip, or even you're at scienfic conference both locally and globally. Data access is borderless and in your hand for well informed decision making at right time.
Medical Scientific Advisory
Over the years, in-depth understanding of healthcare industry and latest technological development in drug discovery and medical practice strategically position us at marketplace to assist local healthcare and biotechnology companies to effectively develop the new business model through the integration of innovation, transformation, differentiated positioning and KOL management with the right input at the right time.
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Clinical Development
We assist the pharmaceutical companies and CROs to facilitate investigator-initiated clinical research proposals from approval until completion, presentation, and publication with valuable access to KOLs through our expertise in clinical research.
In addition, we assist in the development, review and follow-up of clinical studies initiated within the relevant therapeutic area at the local, regional and global level.
More importantly, we assist Pharmacovigilance and Phase IV studies in terms of post marketing clinical activities such as registry/database projects, epidemiological surveys, post-authorization studies at the different geographical level.
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Regulatory and Legal Responsibility
The Pharmacetical and Medical Device Industry is highly regulated. A crucial role of interacting with regulatory agencies at local and regional level is needed to ensure all the regulatory requirements are met.
We help to ensure that all medical activities and interactions are conducted with due regard to all applicable local, global and national laws, regulations, guidelines, codes of conduct, company policies, and accepted standards of best practice.
It is a moral and legal responsibility to quickly recognize the problems related to drug safety and act promptly on this knowledge. These decisions also take place within a legal framework and it is a requirement that adverse reactions are reported to the regulatory authorities promptly within the given timeframe.
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Medical-Marketing Support
Acting as Medical Scientific Advisor, we play an important role in Medico-Marketing Support for product campaign development and implementation and in helping to shape marketing strategy and direction.
We provide an invaluable clinical perspective to assist in the construction of ethical and appropriate marketing plans in collaboration with the sales and marketing experts in business.
Furthermore, we work closely with the sales and marketing teams to provide the strategic medical input into core brand (product) strategies and to support medical/marketing activities such as promotional material generation/product launches, review and approval of regional promotional materials
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KOL Identification and Management
Identifying KOLs and building relationships with them are critical to success. KOLs are those healthcare practitioners who are considered experts by their peers within their respective fields for their research, publications, speaking, or influence. KOLs possess a unique credibility as their validity often stems from years of industry experience in medical community. Therefore, we help to develop and enhance relationships with the KOLs within the healthcare community and act as a medical contact for KOLs and external medical experts.
Finally,we provide scientific and technical support to KOLs and maintain professional and credible relationships with the KOLs to ensure access to current medical and scientific information on the products and areas of therapeutic interest.
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Competitive Intelligence and Market Research
The pharmaceutical companies consider developing new indications, applications, and dosage forms as part of lifecycle management of the product and the continuing understanding of its scientific profile. All these require a close watch on competitor companies and products.
We assist to develop awareness and understanding of competitor issues/intelligence, for example, product strategies, studies, commercial messages, positioning, etc., and communicate, where appropriate, within the Company.
Upon authorization, we can attend scientific meetings and symposia and gather competitive intelligence and report back to the company we represent.
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New Product Identification, Lifeline Extension
Due to the limited life expectancy of pharmaceutical products, the generic competitors will rapidly enter the market once the patent expires. Thus, the pharmaceutical company has to adopt a number of strategies to try to extend patent life such as line extensions, reformulations, fixed dose combination products or switching to over-the-counter(OTC) sales.
Based on the fact, we can facilitate KOL input into product life cycle plans and play a proper part in helping to evolve commercial policy and identify opportunities.
Besides, we help to obtain feedback and advice from KOL about company products or pipeline through peer-to-peer interactions and advisory boards at local/regional/global level.